# What is Superseek?

Superseek makes it easy to create custom AI assistants for your business. 

You can embed it on your website to instantly resolve support queries, engage website visitors, capture leads, and more.

Under the hood, Superseek is powered by OpenAI's ChatGPT and GPT-4. 

But while ChatGPT is trained on all (or a big chunk) of the content on the internet, Superseek is powered only by the content you feed it - webpages, help docs, PDF documents, text, etc. 

You can think of it as a <mark style="color:blue;">**custom ChatGPT trained only on your content.**</mark>

By limiting the knowledge the AI has access to, Superseek minimizes hallucinations (ChatGPT's tendency to make up stuff) and keeps responses focused, accurate, and up to date.

In a nutshell, you can simply add your content and get a custom embeddable AI assistant instantly that provides human-like answers based only on your content.&#x20;

Superseek also packs additional capabilities such as content auto-sync, custom theming, human handoff & routing, lead forms, and more.

<figure><img src="https://1627079214-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FazKJBPVSWEq2OaQlYqMD%2Fuploads%2FNcbg8WVwFMpW4QToEGQX%2FGroup%2064658%20(1).png?alt=media&#x26;token=471bd064-95f9-4795-bc44-2023cff74357" alt=""><figcaption><p>Superseek ingests your content and creates an AI assistant instantly</p></figcaption></figure>

##